In this episode, we sit down with Sebastian Scheplitz, an Executive Leader and Strategic Advisor, former CEO & Founder with two successful exits, and a seasoned CMO / VP Growth / GM, who has led go-to-market and brand transformation initiatives across EMEA and APAC.

Sebastian brings decades of executive leadership experience at the intersection of growth, brand narrative, and strategic execution. As a trusted advisor to founders, boards, and leadership teams, he helps organizations move from fragmented marketing efforts to cohesive, scalable growth engines rooted in clarity, positioning, and leadership alignment.

Having operated across global markets, Sebastian understands the realities of scaling companies in complex environments—from early-stage growth to enterprise leadership. His work spans go-to-market strategy, brand storytelling, leadership development, and commercial transformation, helping organizations unlock momentum and long-term value.

He works with executives and founders who want more than tactics—they want strategic clarity, market authority, and repeatable growth. Whether stepping in as an executive, fractional leader, or advisor, Sebastian focuses on building systems, narratives, and leadership cultures that scale.

Together, we explore how visionary leadership and modern marketing intersect to drive sustainable growth—and how leaders can move from reactive execution to intentional, market-shaping influence.

In this episode, you’ll discover:

How executive leadership shapes effective go-to-market strategy

Why brand narrative is a strategic growth lever, not a marketing afterthought

How CMOs and growth leaders align leadership, marketing, and revenue

What it takes to scale across global markets like EMEA and APAC

The future of leadership-driven marketing and strategic advisory roles

Whether you’re a founder, executive, growth leader, or advisor, this conversation delivers practical insight into building clear, credible, and scalable growth strategies in today’s competitive landscape.

🎧 Listen now to learn how leadership, narrative, and strategy drive lasting growth.

🎙 Host

Sugira Rubasha
Founder, ETS Rubasha Media | Global Communication Strategist
LinkedIn: https://www.linkedin.com/in/sugira-rubasha-206a24231/

🎧 Guest

Sebastian Scheplitz
Executive Leader & Strategic Advisor
CMO | VP Growth | GM | Ex-CEO & Founder (2 Exits)
GTM Strategy | Brand Narrative | Leadership & Marketing
EMEA & APAC
Speaker & Author
LinkedIn: https://www.linkedin.com/in/sebastianscheplitz/

🔗 Work With ETS Rubasha Media

🌐 Website: https://rubashamedia.com/

ETS Rubasha Media helps leaders, entrepreneurs, and keynote speakers build powerful personal brands and podcasts that convert attention into trust, authority, and revenue.

Sugira Rubasha is globally recognized for transforming how leaders communicate—helping them speak with precision, confidence, and psychological authority. His frameworks have helped entrepreneurs across the U.S., Australia, Africa, and the Middle East close larger deals, attract premium clients, and build lifelong trust.

📞 Book a Discovery Call:
https://rubashamedia.com/

🎤 Book a Keynote Speaker Strategy Session:
https://calendly.com/sugirarubasha/

Legacy is always greater than currency.

Secure your Personal Brand & Keynote Speaker Audit and align into the next CEO cohort:
https://buy.stripe.com/7sY3cwgmX7Nnaq

Once booked, you’ll receive a custom 12-month roadmap to build credibility, influence, and measurable ROI.

The hidden value certain types of posts can have on your business, the winning strategy for organic social ads, and the unlock to creating targeted social content and ads. Hope you enjoy!

Legacy is a gift.

Watch full video here: https://youtu.be/Al96TWaUWRM

In this powerful episode of the Rubasha Family Podcast, CEO and family-office leader Wendy Craft breaks down how ultra-wealthy families structure and protect a 100 year legacy and how the same principles apply to entrepreneurs on the rise.

We cover what a family office is, when you might need one, single vs. multi-family offices, privacy and security, the mindset of stewardship, next-gen education, philanthropy that actually moves the needle (including COVID case studies), conflict resolution, hiring with EQ, the marriage-settlement alternative to prenups, dating & safety for next-gens, and practical money advice for ages 18–42.

If you’re building wealth, brand, or a family name this is your blueprint.

🔔 Subscribe for more CEO level conversations on legacy, leadership, and wealth stewardship.

Wendy's Linkedin
https://www.linkedin.com/in/wendy-craft-7281176/

Sponsors:

Our AISDR
Try the Demo Here: https://partner.aisdr.com/bookmetingsai

Book a discovery call: Website: https://rubashamedia.com/

Book a keynote speaker strategy session with us today and let’s build your podcasting empire.

https://calendly.com/sugirarubasha/podcast-interview

Legacy is always greater than currency.

Secure your personal brand and Keynote Speaker Audit spot now then we’ll align you into the cohort. 👇

https://buy.stripe.com/7sY3cwgmX7NnaqF2dfb3q06

Once you’ve booked, we’ll align you into our next CEO cohort and provide your custom 12-month roadmap, so you walk away with a clear plan to build trust, impact, and return on investment.

Website: https://rubashamedia.com/

Sugira Rubasha is a dynamic entrepreneur recognized for his profound understanding of consumer behavior and digital marketing strategies.

Leveraging insights from Google statistics, Sugira has mastered the art of content creation, ensuring that potential customers can engage with at least 7 hours of his material—be it through newsletters, podcasts, or online posts guaranteeing trust and familiarity before making a purchase.

His compelling approach effectively combines diverse content formats to build a robust connection with his audience, ultimately driving successful customer conversions.

The hidden value certain types of posts can have on your business, what the winning strategy is for organic social ads, and the unlock to creating targeted social content & ads. Hope you enjoy!

People talk about “standards,” “red flags,” masculinity, femininity but very few conversations show what actually creates attraction and long-term connection.

In this episode, we sit down for a real, unfiltered conversation about:

How we met (yes… literally on the street)

What made us give each other a chance

What men look for in women beyond looks

What women really want in a man (that no one talks about)

Patience, purpose, attraction, and long-term vision

Healing after heartbreak and opening yourself up again

Masculinity, femininity, and emotional safety in relationships

This isn’t dating advice from gurus.
It’s a real story, real people, real lessons.

If you’re single, dating, healing from heartbreak, or trying to understand relationships better — this conversation will hit home.

🎯 Topics Covered:

Modern dating struggles

Masculine & feminine energy

Attraction vs commitment

What makes a man pursue

What makes a woman feel safe

Choosing the right partner

Building love after heartbreak

Dating intentionally in today’s world

📍 Nairobi, Kenya

Filmed in Nairobi a city full of ambition, growth, culture, and real conversations.

🔔 Subscribe for more real conversations on:

Relationships

Purpose

Masculinity & femininity

Business, growth & mindset

Modern life & love

If you’re travelling to Nairobi and want a private, modern stay in Valley Arcade - Nairobi

📩 Booking details here: https://www.airbnb.com/l/XQibRHvz

What does success really mean when you’re young, Black, and finding your identity in a world that didn’t build itself for you?

In this raw and honest conversation, we sit down with Uemana - prem6 a young Rwandan-Australian artist to talk about music, identity, culture, dreams, and legacy.

From making his first songs at 11 years old on GarageBand during the pandemic, to navigating school as the only Black kid in the room, this interview dives deep into:

Growing up African in Australia

Falling in love with music at a young age

Hip-hop culture, influence, and inspiration

What success actually looks like beyond money

Pride in Blackness, African identity, and names

Dreams of family, purpose, and making it out with integrity

This isn’t just about music.

It’s about self-belief, representation, and owning who you are in a world that constantly tries to define you.

If you’re a young creative, artist, or someone figuring life out this conversation will hit.

🎧 Listen to Prem6 (Uwimana) on all streaming platforms
Spotify, Apple Music, SoundCloud everywhere.

📲 Follow & support the journey
Instagram + Spotify links in the description.

Spotify
https://open.spotify.com/artist/0OURbAW6WCHU928IAfxP7F?si=euGjbYWwTU6UQQv1Q3ZqXw

IG: https://www.instagram.com/premeeeeeeeeeeeeee?igsh=MWk1c203azR1NXp3eA==

🔗 Connect with us:
Instagram: / rubashafamilypodcast

Website: https://rubashamedia.com/

Sponsors: (Ads)

Oz Durags - https://ozdurag.com.au/SUGIRA

https://katchuapparel.com/SUGIRARUBASHA

GET Your WIGS LADIES!!
https://www.instagram.com/queens_luxe_hair/

T Around Decors:
https://www.instagram.com/t.arounddecors/

Follow me on Tiktok
sugirarubasha

Follow me on IG
https://www.instagram.com/thechosenone_sugira/


🙌 Join the Conversation:
Your thoughts and experiences matter! Engage with us in the comments and share your insights on social media, branding, and entrepreneurship.

Buy Andrews book here: https://amzn.to/4qpb5u8

In this episode, we sit down with Andrew Backerman, a two-time startup founder, venture capitalist, and C-suite leader driving innovation at the intersection of construction, real estate, and technology.

As a leader in proptech, Andrew brings a rare blend of operational experience and investment insight having built, scaled, and advised technology-driven companies transforming one of the world’s most traditional industries. His work focuses on how data, automation, and smart infrastructure are reshaping construction performance, capital efficiency, and long-term asset value.

In this episode, you’ll discover:

How technology is fundamentally changing construction and real estate

What founders and operators must understand to scale in capital-intensive industries

The role of venture capital in accelerating proptech innovation

How C-suite leaders balance speed, risk, and execution in emerging markets

The future of smart construction, digital assets, and built-world transformation

Whether you’re a founder, investor, executive, or operator navigating the convergence of real estate and technology, this conversation delivers strategic insight into building resilient, future-ready companies.

🎧 Listen now to understand where construction and proptech are headed—and how leaders can stay ahead of the curve.

🎙 Host

Sugira Rubasha
Founder, ETS Rubasha Media | Global Communication Strategist
Sugira's Linkedin: https://www.linkedin.com/in/sugira-rubasha-206a24231/

🎧 Guest

Andrew Backerman
Andrew's Linkedin : https://www.linkedin.com/in/andrewbackerman/
Two-Time Startup Founder | Venture Capitalist | C-Suite Executive
PropTech | Construction | Real Estate Technology

🔗 Work With ETS Rubasha Media

Website: https://rubashamedia.com/

ETS Rubasha Media helps leaders, entrepreneurs, and keynote speakers build powerful personal brands and podcasts that convert attention into trust, authority, and revenue.

Sugira Rubasha is globally recognized for transforming how leaders communicate helping them speak with precision, confidence, and psychological authority in today’s competitive marketplace. His frameworks have helped entrepreneurs across the U.S., Australia, Africa, and the Middle East close larger deals, attract premium clients, and build lifelong trust.

📞 Book a Discovery Call:
https://rubashamedia.com/

🎤 Book a Keynote Speaker Strategy Session:
https://calendly.com/sugirarubasha/

Legacy is always greater than currency.

Secure your Personal Brand & Keynote Speaker Audit and align into the next CEO cohort:
https://buy.stripe.com/7sY3cwgmX7Nnaq

Once booked, you’ll receive a custom 12-month roadmap to build credibility, impact, and measurable ROI.

The hidden value certain types of posts can have on your business, the winning strategy for organic social ads, and the unlock to creating targeted social content and ads. Hope you enjoy!

Step inside as we celebrate the start of a brand new year with great vibes, good people, and unforgettable moments.

This night is all about laughter, connection, reflection, and setting the tone for what’s ahead.

From the energy in the room to the conversations, music, and memories being made this party is a reminder that new beginnings are best celebrated together.

Thank you for being part of the journey.

Here’s to growth, joy, and creating incredible memories in the year ahead 🥂

🔗 Watch Our Previous Episodes:

Missed our previous episodes?

Catch up now on YouTube and immerse yourself in a world of inspiration and empowerment.

🔗 Connect with us:
Instagram: / rubashafamilypodcast

Website: https://rubashamedia.com/

Sponsors: (Ads)

Oz Durags - https://ozdurag.com.au/SUGIRA

https://katchuapparel.com/SUGIRARUBASHA

GET Your WIGS LADIES!!
https://www.instagram.com/queens_luxe_hair/

T Around Decors:
https://www.instagram.com/t.arounddecors/

Follow me on Tiktok
sugirarubasha

Follow me on IG
https://www.instagram.com/thechosenone_sugira/


🙌 Join the Conversation:
Your thoughts and experiences matter! Engage with us in the comments and share your insights on social media, branding, and entrepreneurship.

In this episode, we sit down with Shuvam Bhaumik, Head of Family Office & Capital Markets and a Strategic Wealth Architect, who leads a Multi-Family Office Advisory Firm dedicated to helping high-net-worth individuals and families turn financial complexity into clarity—and capital into generational wealth.

One of the few specialists in the world focused exclusively on family office strategy and capital markets, Shuvam leverages his expertise in private equity, private credit, tax optimization, and legacy planning to design bespoke wealth strategies—bringing precision, discipline, and intentionality into how families grow, protect, and transfer capital sustainably.

He works with business owners, executives, and entrepreneurs who want more than off-the-shelf solutions. From rolling over 401(k)s into Self-Directed IRAs, to structuring cash-flow portfolios generating $250K+ in passive income, to helping clients legally pay zero taxes, every strategy is bespoke, every dollar has a job, and every plan is built to scale.

Together, we explore how family offices and modern wealth architecture transform financial decision-making—and how clients can move from reactive investing to intentional, repeatable, multi-generational success.

In this episode, you’ll discover:

How family offices structure capital for long-term generational success

Why bespoke private equity and credit strategies outperform traditional approaches

How tax optimization and trust planning preserve and multiply wealth

What it takes to build scalable, predictable passive income

The future of family office strategy, private capital access, and legacy planning

Whether you’re a business owner, executive, investor, or advisor navigating the complexity of wealth, this conversation delivers strategic insight into building resilient, future-ready wealth ecosystems.

🎧 Listen now to learn how precision, strategy, and access create lasting legacy.

🎙 Host

Sugira Rubasha
Founder, ETS Rubasha Media | Global Communication Strategist
LinkedIn: https://www.linkedin.com/in/sugira-rubasha-206a24231/

🎧 Guest

Shuvam Bhaumik
Head of Family Office & Capital Markets | Strategic Wealth Architect
Private Equity | Private Credit | Tax Optimization | Legacy Planning
LinkedIn: https://www.linkedin.com/in/shuvambhaumik/

🔗 Work With ETS Rubasha Media

Website: https://rubashamedia.com/

ETS Rubasha Media helps leaders, entrepreneurs, and keynote speakers build powerful personal brands and podcasts that convert attention into trust, authority, and revenue.

Sugira Rubasha is globally recognized for transforming how leaders communicate—helping them speak with precision, confidence, and psychological authority in today’s competitive marketplace. His frameworks have helped entrepreneurs across the U.S., Australia, Africa, and the Middle East close larger deals, attract premium clients, and build lifelong trust.

📞 Book a Discovery Call:
https://rubashamedia.com/

🎤 Book a Keynote Speaker Strategy Session:
https://calendly.com/sugirarubasha/

Legacy is always greater than currency.

Secure your Personal Brand & Keynote Speaker Audit and align into the next CEO cohort:
https://buy.stripe.com/7sY3cwgmX7Nnaq

Once booked, you’ll receive a custom 12-month roadmap to build credibility, influence, and measurable ROI.

The hidden value certain types of posts can have on your business, the winning strategy for organic social ads, and the unlock to creating targeted social content and ads. Hope you enjoy!

Buy the book here: https://amzn.to/459zhs8

In this raw and unfiltered conversation, we explore one of the most controversial and misunderstood topics in African history and modern society: identity.

Why do so many Africans carry Arabic or European names, while other cultures fiercely protect their own?

Why is religion so deeply tied to control, belief, and power?

And how does losing your name slowly lead to losing your sense of self, pride, and independence?

We discuss:

The difference between religion and culture

Why Africans often adopt foreign names in the name of faith

How belief systems shape identity without needing proof

The psychology behind colonisation of the mind

Why other cultures (Indian, Turkish, Arab) keep their names even after colonisation

How losing identity leads to dependency, manipulation, and control

Why reclaiming African names is an act of self-respect and resistance

This is not an attack on religion.

This is a conversation about pride, awareness, and freedom of thought.

You can follow any faith and still honour where you come from.

If this conversation makes you uncomfortable it’s probably because it’s necessary.


👇 Join the discussion in the comments.

🎧 Subscribe for more powerful conversations on identity, faith, and legacy.'

🔗 Watch Our Previous Episodes:

Missed our previous episodes?

Catch up now on YouTube and immerse yourself in a world of inspiration and empowerment.

🔗 Connect with us:
Instagram: / rubashafamilypodcast

Website: https://rubashamedia.com/

Sponsors: (Ads)

Oz Durags - https://ozdurag.com.au/SUGIRA

https://katchuapparel.com/SUGIRARUBASHA

GET Your WIGS LADIES!!
https://www.instagram.com/queens_luxe_hair/

T Around Decors:
https://www.instagram.com/t.arounddecors/

Follow me on Tiktok
sugirarubasha

Follow me on IG
https://www.instagram.com/thechosenone_sugira/


🙌 Join the Conversation:
Your thoughts and experiences matter! Engage with us in the comments and share your insights on social media, branding, and entrepreneurship.

Do names matter? Can belief control people? Where does identity truly come from?

In this episode, we sit down with Alicia Butler-Pierre, a chemical engineer, systems thinker, and founder of Equilibria, Inc., a boutique operations management firm she founded more than 20 years ago to help fast-growing small businesses increase bandwidth through business infrastructure.

One of the few specialists in the world focused exclusively on business infrastructure, Alicia leveraged her background in chemical engineering to develop the Kasennu Framework® for Business Infrastructure and invent software by the same name bringing engineering discipline, systems thinking, and process design into how organizations scale sustainably.

She is also the host of the weekly podcast Business Infrastructure: Curing Back Office Blues, which reaches listeners in 68 countries, and the author of the 2× Amazon bestselling book,
Behind the Façade: How to Structure Company Operations for Sustainable Success the world’s first published book dedicated exclusively to business infrastructure for small businesses. Collectively, her online content has generated over one million views, amplifying her mission to replace operational chaos with clarity, predictability, and measurable performance.

Together, we explore how systems thinking transforms leadership, operations, and growth—and how businesses can move from reactive problem-solving to intentional, repeatable success.

In this episode, you’ll discover:

How engineering principles apply to business operations and leadership

Why most companies struggle with chaos—and how the Kasennu Framework® fixes it

How founders can design scalable systems instead of relying on heroics

What leaders must understand to build predictable, repeatable growth

The future of operational clarity, systems thinking, and sustainable business design

Whether you’re a founder, executive, operator, or consultant navigating the complexity of growth, this conversation delivers strategic insight into building resilient, future-ready companies.

🎧 Listen now to learn why systems—not hustle—create sustainable success.

🎙 Host

Sugira Rubasha
Founder, ETS Rubasha Media | Global Communication Strategist
LinkedIn: https://www.linkedin.com/in/sugira-rubasha-206a24231/

🎧 Guest

Alicia Butler-Pierre
Chemical Engineer | Creator of the Kasennu Framework®
Founder, Equilibria, Inc.
Business Infrastructure | Operations | Organizational Design | TEDx Speaker
LinkedIn: https://www.linkedin.com/in/aliciabutlerpierre/

🔗 Work With ETS Rubasha Media

Website: https://rubashamedia.com/

ETS Rubasha Media helps leaders, entrepreneurs, and keynote speakers build powerful personal brands and podcasts that convert attention into trust, authority, and revenue.

Sugira Rubasha is globally recognized for transforming how leaders communicate—helping them speak with precision, confidence, and psychological authority in today’s competitive marketplace. His frameworks have helped entrepreneurs across the U.S., Australia, Africa, and the Middle East close larger deals, attract premium clients, and build lifelong trust.

📞 Book a Discovery Call:
https://rubashamedia.com/

🎤 Book a Keynote Speaker Strategy Session:
https://calendly.com/sugirarubasha/

Legacy is always greater than currency.

Secure your Personal Brand & Keynote Speaker Audit and align into the next CEO cohort:
https://buy.stripe.com/7sY3cwgmX7Nnaq

Once booked, you’ll receive a custom 12-month roadmap to build credibility, influence, and measurable ROI.

The hidden value certain types of posts can have on your business, the winning strategy for organic social ads, and the unlock to creating targeted social content and ads. Hope you enjoy!

🔗 Watch Our Previous Episodes:

Missed our previous episodes?

Catch up now on YouTube and immerse yourself in a world of inspiration and empowerment.

🔗 Connect with us:
Instagram: / rubashafamilypodcast

Website: https://rubashamedia.com/

Sponsors: (Ads)

Oz Durags - https://ozdurag.com.au/SUGIRA

https://katchuapparel.com/SUGIRARUBASHA

GET Your WIGS LADIES!!
https://www.instagram.com/queens_luxe_hair/

T Around Decors:
https://www.instagram.com/t.arounddecors/

Follow me on Tiktok
sugirarubasha

Follow me on IG
https://www.instagram.com/thechosenone_sugira/


🙌 Join the Conversation:
Your thoughts and experiences matter! Engage with us in the comments and share your insights on social media, branding, and entrepreneurship.

Buy the book here: https://amzn.to/459zhs8

Welcome back to the Rubasha Family Podcast.

In this special outdoor episode, recorded in a relaxed local Australian setting, we explore a powerful and often uncomfortable conversation around interracial families, African identity, and raising mixed-race children.

Growing up in Australia, it’s common to see families from different cultural backgrounds come together. But one question keeps coming up:

👉 Why is Africa still viewed as dangerous even by families connected to it?

In this episode, we discuss:

🌍 Why many mixed-race children are discouraged from visiting Africa

🧠 How fear and mindset are passed down through generations

👶 How children from interracial families form their identity

🏠 The role of family, grandparents, and community influence

🧬 Racism, micro-comments, and how children absorb them

🏷️ The disappearance of African names in mixed families

✊ Why names identity, history, and belonging

We also talk openly about how African names, culture, and identity have been slowly erased and how parents can intentionally preserve heritage through naming, storytelling, and exposure.

This episode is not about blame.

It’s about awareness, healing, and honest conversation.

Once You Have a Dream, You Work for It — The Aviation Legacy ofAbdulla Almutareb

In this powerful episode of The Rubasha Family Podcast, we sit down with Abdulla Almutareb , Chairman & CEO of Tahseen Aviation Services, to uncover a remarkable journey of vision, sacrifice, resilience, and leadership in the global aviation industry.

From growing up beside an airport and fixing aircraft with his own hands, to becoming a CEO, aviation pioneer, and global business leader with over 35 years of experience, Abdullah shares what it really takes to build a legacy-driven company from the ground up.

🔥 In this episode, you’ll discover:

How Abdullah went 6 months with zero income to build his aviation company

Why he sold his wife’s car to keep his dream alive

The hidden gaps in aviation that led to the creation of Tazin Aviation Services

How customer experience became his unfair advantage

The mindset difference between a manager and a true leader

Why dreaming big and working harder is non-negotiable

The future of private aviation, VIP charter, and medical evacuation services

What it really means to build a business like a family, not a corporation

✈️ About Abdulla Almutareb

Abdullah is a Master of Business Administration graduate, licensed aircraft engineer, former CEO of Felix Airways, and former Deputy Managing Director of Yemen Airways.

Since founding Tahseen Aviation Services in 2008, he has helped reshape aviation services across the Middle East, Africa, and Europe specialising in private jet charter, VIP cargo, medical evacuation, flight permits, fueling, and ground handling.

This episode is a must-watch for:
✔️ Entrepreneurs
✔️ CEOs & Founders
✔️ Aviation professionals
✔️ Leaders building legacy businesses
✔️ Anyone chasing a dream against the odds

🎯 Quote to remember:
“Once you have a dream, you work for it. Work hard. Definitely, you will reach your goals.”

🚀 Need More Clients Without Chasing Them?

If you’re an entrepreneur or business owner struggling to attract consistent clients, ETS Rubasha Media’s AI-powered client acquisition system helps you get your ideal customers in front of you so you can focus on what you do best.

👉 Learn more: https://rubashamedia.com/

Abdulla's Linkedin : https://www.linkedin.com/in/almutareb/

Sugira's Linkedin: https://www.linkedin.com/in/sugira-rubasha-206a24231/

Do you ever wonder if you’re crazy for choosing entrepreneurship?
When cash flow is tight, employees need to be paid, relationships are under pressure, and quitting feels easier than continuing this video is for you.

In this raw and honest conversation, we break down:

How to navigate the toughest seasons in business

Why most entrepreneurs quit before reaching the finish line

The Hunter vs Farmer mindset and how it impacts your success

How to balance short-term cash flow with long-term vision

Why mismanaging abundance can destroy great businesses

How to structure your business with low-hanging fruit while building something bigger

If you’re tired of relying on word-of-mouth, burning out, or constantly stressing about where the next customer is coming from there is a better way.

Imagine speaking to 3,000 of your ideal customers, converting just 1%, and having 30 qualified opportunities without chasing or cold outreach.

Focus on what you love doing. Let systems and strategy bring customers to you.

If this message resonated with you, watch the next video it might change how you approach business forever.

Dr Agunwah's Linkedin : https://www.linkedin.com/in/emerieagunwah/
Sugira's Linkedin: https://www.linkedin.com/in/sugira-rubasha-206a24231/

🔗 Work With ETS Rubasha Media
https://rubashamedia.com/

Sugira Rubasha is known globally for transforming how leaders communicate helping them speak with precision, confidence, and the psychological power needed to dominate in today’s competitive marketplace.

His frameworks have helped entrepreneurs across the U.S., Australia, Africa, and the Middle East close larger deals, attract better clients, and build lifelong trust.

Book a discovery call: Website: https://rubashamedia.com/

Book a keynote speaker strategy session with us today and let’s build your podcasting empire.

https://calendly.com/sugirarubasha/po...

Legacy is always greater than currency.

Secure your personal brand and Keynote Speaker Audit spot now then we’ll align you into the cohort. 👇

https://buy.stripe.com/7sY3cwgmX7Nnaq...

Once you’ve booked, we’ll align you into our next CEO cohort and provide your custom 12-month roadmap, so you walk away with a clear plan to build trust, impact, and return on investment.

Website: https://rubashamedia.com/

Sugira Rubasha is a dynamic entrepreneur recognized for his profound understanding of consumer behavior and digital marketing strategies.

Leveraging insights from Google statistics, Sugira has mastered the art of content creation, ensuring that potential customers can engage with at least 7 hours of his material—be it through newsletters, podcasts, or online posts guaranteeing trust and familiarity before making a purchase.

His compelling approach effectively combines diverse content formats to build a robust connection with his audience, ultimately driving successful customer conversions.

The hidden value certain types of posts can have on your business, what the winning strategy is for organic social ads, and the unlock to creating targeted social content & ads. Hope you enjoy!

In this episode of the Rubasha Family Podcast, we sit down with Audrey R. Hametner education strategist, board advisor, futurist, and award winning coach to explore the future of education and work.

Audrey shares her incredible insights on:

How treating education like a business can unlock both student potential and revenue growth.

Why teacher curiosity and engagement are the keys to transformational learning.

How schools can design experiential, student-centered classrooms that truly highlight each child’s abilities.

Practical strategies for leaders and educators to improve culture, performance, and outcomes in K-12 and university environments.

Innovative ways schools can create new revenue streams through partnerships, programs, and even podcasts!

If you’re a parent, educator, or school leader, this episode will challenge the way you think about education, career preparation, and creating environments that inspire both teachers and students to thrive.

🎧 Listen now and discover how a small shift in mindset can lead to big impact for your students, your educators, and your school’s success.

#EducationStrategy #FutureOfWork #SchoolLeadership #TeacherEngagement #StudentPotential #EdTech #EducationPodcast #RevenueGrowth #leadership

Follow Audrey: https://www.linkedin.com/in/audreyhametner/

Sugira's Linkedin: https://www.linkedin.com/in/sugira-rubasha-206a24231/

🔗 Work With ETS Rubasha Media
https://rubashamedia.com/

Sugira Rubasha is known globally for transforming how leaders communicate helping them speak with precision, confidence, and the psychological power needed to dominate in today’s competitive marketplace.

His frameworks have helped entrepreneurs across the U.S., Australia, Africa, and the Middle East close larger deals, attract better clients, and build lifelong trust.

Book a discovery call: Website: https://rubashamedia.com/

Book a keynote speaker strategy session with us today and let’s build your podcasting empire.

https://calendly.com/sugirarubasha/po...

Legacy is always greater than currency.

Secure your personal brand and Keynote Speaker Audit spot now then we’ll align you into the cohort. 👇

https://buy.stripe.com/7sY3cwgmX7Nnaq...

Once you’ve booked, we’ll align you into our next CEO cohort and provide your custom 12-month roadmap, so you walk away with a clear plan to build trust, impact, and return on investment.

Website: https://rubashamedia.com/

Sugira Rubasha is a dynamic entrepreneur recognized for his profound understanding of consumer behavior and digital marketing strategies.

Leveraging insights from Google statistics, Sugira has mastered the art of content creation, ensuring that potential customers can engage with at least 7 hours of his material—be it through newsletters, podcasts, or online posts guaranteeing trust and familiarity before making a purchase.

His compelling approach effectively combines diverse content formats to build a robust connection with his audience, ultimately driving successful customer conversions.

The hidden value certain types of posts can have on your business, what the winning strategy is for organic social ads, and the unlock to creating targeted social content & ads. Hope you enjoy!

In this short but powerful 27-minute episode, father and son Ndizeye Rubasha and Sugira have an honest conversation about African names, identity, and the colonial forces that continue to shape African politics and economies. We examine Libya, Gaddafi, coups, resource exploitation, and why reclaiming our names is a foundational act of resistance and healing.

📕 Get the book: Why Do You Not Call Yourself God? https://amzn.to/4pygH5J

🔎 What you’ll learn in 27 minutes

Why African names matter identity, dignity, legacy.

How foreign interference and regime change (Libya, Iraq, Iran examples) erased systems and harmed communities.

The economics behind war: resource control, corporate interests, and who really benefits.

Why coups persist in some African states and the external forces behind them.

Practical cultural and personal steps to reclaim African identity and pass it to the next generation.

⏱️ Video length: 27:00

Chapters (use these to jump in)

0:00 – Intro: Father & son conversation
0:30 – The importance of African names & identity
2:30 – Libya & the legacy of Gaddafi: stability vs. intervention
7:00 – Western interference, coups, and who profits
12:40 – Resource extraction, factories, and missed development opportunities
17:10 – Colonization, religion, and the politics of names
21:30 – Reclaiming names: stories, examples & why it matters today
25:00 – Final thoughts, call to action & close

Why watch this episode

This is a concise, emotionally honest episode that connects personal identity to geopolitical forces.

If you care about African history, decolonization, cultural revival, or simply want to understand how global politics affects everyday names and futures this one is for you.


🎧 Subscribe for more powerful conversations on identity, faith, and legacy.'

🔗 Watch Our Previous Episodes:

Missed our previous episodes?

Catch up now on YouTube and immerse yourself in a world of inspiration and empowerment.

🔗 Connect with us:
Instagram: / rubashafamilypodcast

Website: https://rubashamedia.com/

Sponsors: (Ads)

Oz Durags - https://ozdurag.com.au/SUGIRA

https://katchuapparel.com/SUGIRARUBASHA

GET Your WIGS LADIES!!
https://www.instagram.com/queens_luxe_hair/

T Around Decors:
https://www.instagram.com/t.arounddecors/

Follow me on Tiktok
sugirarubasha

Follow me on IG
https://www.instagram.com/thechosenone_sugira/


🙌 Join the Conversation:
Your thoughts and experiences matter! Engage with us in the comments and share your insights on social media, branding, and entrepreneurship.

We’re at a tipping point. AI isn’t just another tool it’s re-architecting work, workflows and the very skills organizations will need to survive.

In this episode I sit down with Taz, global HR leader and founder of Melius Consulting, to unpack how HR can become the transformation engine, how leaders should redesign teams for an AI native future, and what mid market companies must do now to scale into billion-dollar winners.

🔥 Watch if you want to know:

How to structure HR so people and profit grow together

Why CEOs should partner HR + CTO to design human + AI teams

Which roles will change first and how to reskill to stay relevant

The fastest wins for mid-market companies (no bureaucracy, high impact)

Practical steps to create predictable talent outcomes that attract investors

Key takeaways / What you’ll learn

HR’s moment: why CHROs must lead AI-driven org redesigns.

From 10 people to “1 human + 6 AI agents”: how to think about future team design.

Simple, high-ROI HR moves mid-market companies can deploy today.

Practical approach for leaders to manage uncertainty and keep people engaged.

How to turn HR data into a growth engine that boosts revenue and valuation.


Follow Taz: https://www.linkedin.com/in/tazrajabali/

Sugira's Linkedin: https://www.linkedin.com/in/sugira-rubasha-206a24231/

🔗 Work With ETS Rubasha Media
https://rubashamedia.com/

Sugira Rubasha is known globally for transforming how leaders communicate helping them speak with precision, confidence, and the psychological power needed to dominate in today’s competitive marketplace.

His frameworks have helped entrepreneurs across the U.S., Australia, Africa, and the Middle East close larger deals, attract better clients, and build lifelong trust.

Book a discovery call: Website: https://rubashamedia.com/

Book a keynote speaker strategy session with us today and let’s build your podcasting empire.

https://calendly.com/sugirarubasha/po...

Legacy is always greater than currency.

Secure your personal brand and Keynote Speaker Audit spot now then we’ll align you into the cohort. 👇

https://buy.stripe.com/7sY3cwgmX7Nnaq...

Once you’ve booked, we’ll align you into our next CEO cohort and provide your custom 12-month roadmap, so you walk away with a clear plan to build trust, impact, and return on investment.

Website: https://rubashamedia.com/

Sugira Rubasha is a dynamic entrepreneur recognized for his profound understanding of consumer behavior and digital marketing strategies.

Leveraging insights from Google statistics, Sugira has mastered the art of content creation, ensuring that potential customers can engage with at least 7 hours of his material—be it through newsletters, podcasts, or online posts guaranteeing trust and familiarity before making a purchase.

His compelling approach effectively combines diverse content formats to build a robust connection with his audience, ultimately driving successful customer conversions.

The hidden value certain types of posts can have on your business, what the winning strategy is for organic social ads, and the unlock to creating targeted social content & ads. Hope you enjoy!

In this episode of the Rubasha Family Podcast I sit down with Shauna Suckow, CSP keynote speaker and consumer-behaviour expert to unpack why small businesses win when they choose humanity over polish.

If you want to build trust, retain clients, and stop chasing the wrong customers, this episode is for you.

What we cover

Why making your business all about money is the wrong move and what to do instead.

How to find and serve your exact right customer so the money follows.

Practical tactics: micro-stories, customer focus groups (easy, cheap versions), and platform prioritisation.

How small businesses can out human massive brands and build “brandships” (brand + friendship).

Shauna’s journey from corporate buyer to CSP and the lessons that shaped her message.

How to scale while keeping loyal customers and transferring relationship equity to your team.

Key takeaways (actionable)

Stop trying to be everywhere go where your exact right customers are.

Tell micro stories that trigger emotion and create memorability.

Use mini focus groups (5–10 customers) for real insights you don’t need expensive research.

Let your team and customers tell the stories as you scale.

Vulnerability + consistency = trust → referrals → revenue.

0:00 — Intro & welcome
1:10 — Shauna’s journey: from meetings & events to CSP speaker
6:05 — Why “small” is your superpower (and why big brands envy it)
11:40 — Finding your exact-right customer & choosing the right platforms
18:10 — Micro-stories: how to post, what to say, and why they convert
24:55 — Easy customer focus groups for small businesses (cheap & practical)
30:20 — How to scale without losing the trust of loyal customers
36:45 — Transferring your brand personality to your team at scale
41:10 — Rapid fire: one-word game + closing insights

Buy Shawna’s book: https://amzn.to/3KJvLO6
Shawna’s site: https://www.shawnasuckow.com/
Follow Shauna: https://www.linkedin.com/in/shawnasuckow/

Sugira's Linkedin: https://www.linkedin.com/in/sugira-rubasha-206a24231/

🔗 Work With ETS Rubasha Media
https://rubashamedia.com/

Sugira Rubasha is known globally for transforming how leaders communicate helping them speak with precision, confidence, and the psychological power needed to dominate in today’s competitive marketplace.

His frameworks have helped entrepreneurs across the U.S., Australia, Africa, and the Middle East close larger deals, attract better clients, and build lifelong trust.

Book a discovery call: Website: https://rubashamedia.com/

Book a keynote speaker strategy session with us today and let’s build your podcasting empire.

https://calendly.com/sugirarubasha/podcast-interview

Legacy is always greater than currency.

Secure your personal brand and Keynote Speaker Audit spot now then we’ll align you into the cohort. 👇

https://buy.stripe.com/7sY3cwgmX7NnaqF2dfb3q06

Once you’ve booked, we’ll align you into our next CEO cohort and provide your custom 12-month roadmap, so you walk away with a clear plan to build trust, impact, and return on investment.

Website: https://rubashamedia.com/

Sugira Rubasha is a dynamic entrepreneur recognized for his profound understanding of consumer behavior and digital marketing strategies.

Leveraging insights from Google statistics, Sugira has mastered the art of content creation, ensuring that potential customers can engage with at least 7 hours of his material—be it through newsletters, podcasts, or online posts guaranteeing trust and familiarity before making a purchase.

His compelling approach effectively combines diverse content formats to build a robust connection with his audience, ultimately driving successful customer conversions.

The hidden value certain types of posts can have on your business, what the winning strategy is for organic social ads, and the unlock to creating targeted social content & ads. Hope you enjoy!

Welcome to the Midweek Motivation Podcast.


In this episode, Sugira Rubasha sits down with Cameron Neale to unpack the life-changing story behind his rise in the fitness world.

Growing up on North Beach in Sydney, Cameron’s life took a dramatic turn at just 15 when he nearly died from pneumonia.

That near-death experience became the spark that pushed him into an obsession with health, fitness, and rebuilding his body and mind.

Cameron shares how he transformed from a sick teenager into a respected personal trainer, how he made a name for himself in Sydney’s fitness scene, and why he eventually took the leap to move from Australia to London to chase new challenges and opportunities.


This is a raw and inspiring conversation about resilience, purpose, and the power of taking control of your own life.


Don’t forget to like, comment, and subscribe for more motivational stories.








Sugira's Socials

LinkedIn - https://www.linkedin.com/in/sugira-rubasha-206a24231/?originalSubdomain=au

Instagram - https://www.instagram.com/thechosenone_sugira/?hl=en

Youtube - https://www.youtube.com/ ⁨@yveske8⁩

Website - https://sugirarubasha.com/






New to fitness and gym? I have a ⁠FREE 90 day intro to gym program⁠
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💪 Fitness & Performance
🐐 15% off with Zero to One – Use code: CAM15
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📔 Transform your fitness in 90 days with my Training Journal
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📝 Some links may be affiliate or my own products - I only recommend what I use and love.
Transcript

📕 Get the book: Why Do You Not Call Yourself God? https://amzn.to/4pygH5J

Why do Africans fight themselves? What’s behind the Sudan conflict and the struggles across the continent?

In this 35 minute father son conversation on the Rubasha Family Podcast, we explore

The African identity crisis and how lost heritage fuels conflict

The hidden role of religion, external influence, and foreign funding in wars

Why many conflicts in Africa are actually internal struggles manipulated from outside

How storytelling, spirituality, and legacy can reclaim African pride and purpose

We also dive into the Sudan conflict, revealing the truth behind external interventions and why real change must come from within Africa.

📖 Featured Book: “Who Told You That You Are Not God” by Rubasha a must read guide to African identity, spirituality, and legacy.

Perfect for anyone seeking to understand themselves and the world around them.

Follow us:
🌐 ETS Rubasha Media : https://rubashamedia.com/
🔔 Subscribe for weekly insights on African identity, legacy, and leadership

Timestamps (35 mins):
0:00 – Introduction & African Identity Crisis
2:45 – Religion, spirituality, and lost African heritage
8:30 – Sudan conflict & external influence
15:20 – Why Africans fight themselves
22:10 – Lessons on legacy, storytelling, and African pride
30:00 – Father-son insights & book promotion
34:00 – Closing thoughts


🎧 Subscribe for more powerful conversations on identity, faith, and legacy.'

🔗 Watch Our Previous Episodes:

Missed our previous episodes?

Catch up now on YouTube and immerse yourself in a world of inspiration and empowerment.

🔗 Connect with us:
Instagram: / rubashafamilypodcast

Website: https://rubashamedia.com/

Sponsors: (Ads)

Oz Durags - https://ozdurag.com.au/SUGIRA

https://katchuapparel.com/SUGIRARUBASHA

GET Your WIGS LADIES!!
https://www.instagram.com/queens_luxe_hair/

T Around Decors:
https://www.instagram.com/t.arounddecors/

Follow me on Tiktok
sugirarubasha

Follow me on IG
https://www.instagram.com/thechosenone_sugira/


🙌 Join the Conversation:
Your thoughts and experiences matter! Engage with us in the comments and share your insights on social media, branding, and entrepreneurship.

Don’t waste your energy looking sideways
Look forward.

We look up searching for answers.
But what if the greatest truth isn’t above,
but already living inside our hearts? ❤️✨

Step into a world of colour, creativity, and culture.
The African Fashion Show Sydney is more than a runway it’s a celebration of heritage, artistry, and the incredible designers shaping the future of African fashion globally.

From bold prints to modern silhouettes, from traditional fabrics to contemporary storytelling, this event brings Africa’s soul to the heart of Sydney.

Whether you’re a designer, model, creative, or lover of fashion, this is your exclusive look behind the scenes of one of the most vibrant cultural showcases in Australia.

📕 Get the book: Why Do You Not Call Yourself God? https://amzn.to/4pygH5J

🎧 Subscribe for more powerful conversations on identity, faith, and legacy.'

🔗 Watch Our Previous Episodes:

Missed our previous episodes?

Catch up now on YouTube and immerse yourself in a world of inspiration and empowerment.

🔗 Connect with us:
Instagram: / rubashafamilypodcast

Website: https://rubashamedia.com/

Sponsors: (Ads)

Oz Durags - https://ozdurag.com.au/SUGIRA

https://katchuapparel.com/SUGIRARUBASHA

GET Your WIGS LADIES!!
https://www.instagram.com/queens_luxe_hair/

T Around Decors:
https://www.instagram.com/t.arounddecors/

Follow me on Tiktok
sugirarubasha

Follow me on IG
https://www.instagram.com/thechosenone_sugira/


🙌 Join the Conversation:
Your thoughts and experiences matter! Engage with us in the comments and share your insights on social media, branding, and entrepreneurship.

Welcome to the Rubasha Family Podcast!

In this episode, we have the pleasure of speaking with Rachid Maliki, a visionary leader in global supply chains with over 20 years of experience transforming businesses worldwide. 🌏

Rashid shares invaluable insights on

Supply chain fundamentals ensuring products are in the right place, at the right time, with the right quality.

The human element in operations – minimizing errors and building resilient, sustainable systems.

Customer loyalty and brand promise – why delivering on promises is the backbone of every successful company.

Real-world examples – from luxury fashion brands to Amazon’s world-class delivery system.

Global business strategy – operating internationally with efficiency, speed, and cultural awareness.

Entrepreneurial lessons – overcoming challenges, scaling operations, and staying passionate.

Whether you’re a CEO, business owner, operations manager, or just curious about the magic behind the products you buy, this episode is packed with actionable insights to improve efficiency, customer satisfaction, and business growth.

📌 Key Takeaways:

Supply chain is more than logistics – it’s the backbone of every promise a business makes.

Every customer interaction matters; solving problems quickly builds trust and loyalty.

Operational excellence starts with fundamentals and proper team alignment.

Global reach requires adaptability, strategic thinking, and cultural intelligence.

🎯 Who This Episode is For:
Entrepreneurs, business owners, supply chain professionals, operations managers, marketers, and anyone who wants to understand how the hidden systems behind businesses create customer loyalty and brand success.

🔗 Connect with Rashid Maliki / Infinity Prime
https://www.linkedin.com/in/rachidmaliki/

Website: https://www.primerinfinity.com/

Sugira Linkedin: https://www.linkedin.com/in/sugira-rubasha-206a24231/


🔗 Work With ETS Rubasha Media
https://rubashamedia.com/

📺 Don’t forget to:
👍 Like this video
🔔 Subscribe to our channel for more inspiring business insights
💬 Comment below with your thoughts or questions for Rashid

#SupplyChain #BusinessStrategy #CustomerLoyalty #OperationsExcellence #Entrepreneurship #Leadership #InfinityPrime #AmazonSuccess #RabasharFamilyPodcast #GlobalBusiness #SupplyChainManagement #CustomerExperience #BusinessGrowth #CEOInsights